Speech at the Official Launch of Kuala Lumpur Motorshow 2000 Bill Board and A & P Campaign September 21, 2000; Putra World Trade Centre by:

MR. JONATHAN KAN Managing Director, Trade-Link Exhibition Services Sdn Bhd. Joint Event Manager with Interexpo (M) Sdn Bhd

Present:

YANG BERHORMAT TAN SRI DATO' SERI DIRAJA RAMLI NGAH TALIB Deputy Minister of Transport Malaysia

CIK AISHAH AHMAD President, Malaysian Automotive Association

HONOURABLE BOARD MEMBERS OF MAA

LADIES AND GENTLEMENT

Good Afternoon, Firstly I with to say how hounoured and privileged we are for Yang Berhormat Tan Sri Dato'Seri DiRaja Ramli Ngah Talib, Deputy Minister of Transport Malaysia's, gracious acceptance of our invitation as the guest-of -honour, and to perform the official launch of the Kuala Lumpur Motorshow 2000 (KLIMS2000) Billboard this afternoon.

The luanch is significant on two counts:

-One it signals the start of our COUNTDOWN to KLIMS 2000 and our extensive nation-wide A&P Campaign for KLIMS 2000.

-Two it flags us off to shift into 5th gear on the logistical operation for the show -- the planning, co-ordination and managing of exhibits that are coming in from all around the world for KLIMS 2000.

Following the Billboard launch today, a multi-million Ringgit nationwide advertising and promotion blitz for KLIMS 2000 will take off -- over television, print media, on the streets and major heavy pedestrian traffic areas -- shopping malls and complexes.

Currently, gross exhibiton space taken up has soared to 20,000 square meters, expanded from the original three halls to a total of six halls -- Tun Razak Halls 1, 3, & 4, Merdeka Hall, Tun Hussein Onn Hall and Tun Dr Ismail Hall, with many more potential exhibitors on the waiting list.

We are targeting 500,000 visitors to KLIMS 2000, a modest 30 percent increase over the previous 1994 show, which recorded a total tally of 380,000 visitors.

We are confident the targeted number will be scaled because of the quality and fantastic exhibits that will be showcased.

Largely the exhibits are in the category of the KLIMS 2000 theme "Motoring into the millennium". These are sure to excite and quicken the heart beat of any motoring enthusiasts, whether they presently own a car or not -- the successful and the up and coming yuppies, the family oriented and the veterans, the IT-savvy young and the technocrats of tomorrow.

For I can assure you that never has there been an automotive marquee equal the one to be debuted at KLIMS 2000, come November.

- The latest world's creation from the sleekest, the most luzurious, to the newest wagons-for larger family units to the funky and the most young-blooded car models.

- Also expected for KLIMS 2000 are concept cars and special exhibits from Toyota, NIssan and Mercedes-Benz, to name a few. Other car makers have yet to release the information on their concept cars and prototype vehicles. It's a must see event!

- In the area of audio, KLIMS 2000 will showcase for the fist time in Malaysia some of the latest in the future of car infotainment, featuring high-end multimedia system that combines the latest car navigation system with futuristic multimedia applications and communications solutions demanded by today for business of private use.

Ladies and Gentlement:

Keeping in mind the Malaysian Automotive Association's community objectives for the show, we have strategically planned its staging to coincide with the Malaysian schools' end of year holidays. KLIMS 2000 will be open on November 25,2000 at Putra World Trade Centre and will be held over 10 days until December 4.

We have drawn-uup a good program for visitors' enjoyment to ensure a marvelous and spell-binding one one-stop holiday destination for 10 whole days of pure fun at KLIMS 2000 for all Malaysian motoring enthusiasts and the thousands of tourists to our country.

Due to the lack of parking spaces around the vicinity of PWTC, however, visitors are urged to commute to PWTC by LRT, bus, train, or to car pool.

Yes, Ladies and Gentlement, the excitement is building up and we ourselves are thrilled to be directly involved in the action together with MAA, the organiser and promoter of KLIMS 2000.

Thanks you.

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